Visual Identity redesign
With 25 campuses across Western NSW, TAFE Western play an integral part in the education of people of all ages and from all backgrounds across NSW. Metro Graphics worked with TAFE Western to develop new branding system that would be applied to all communication and promotional materials.
TAFE Western wanted their visual identity to reflect their forward-thinking nature, their ability to change the direction of people’s lives and the high quality, relevant education and training that they provide. We came up with framework that features strong, graphic arrow devices and built on our existing colour palette to produce a flexible system that could be used in many different applications. This, teamed with approachable, modern typography and relevant aspirational imagery creates a recognisable visual identity that reflects the values of TAFE Western and it’s students.